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Press Release

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Find Locally Grown Food in Western North Carolina

FOR IMMEDIATE RELEASE
Contact: Charlie Jackson, Local Food Campaign Director, Appalachian Sustainable Agriculture Project
Phone: work 828-293-3262; mobile 828-342-4396
E-mail: info@BuyAppalachian.org

The movement to support local farms by purchasing locally grown food is sweeping the country. With the release of the 2003 Appalachian Sustainable Agriculture Project’s (ASAP) Local Food Guide, finding locally grown food in western North Carolina has never been easier. “This is one of the most comprehensive guides in the country” according to Charlie Jackson, Local Food Campaign Director for ASAP, “our farmers and businesses are leaders in the local food movement.” At least 20,000 of the free Guides will be distributed throughout the region and the Guide is also available on the web at www.BuyAppalachian.org.

“The local food movement is growing because more and more people are realizing what we lose if local farms disappear,” says Jackson. According to the agricultural census records, nearly 3/4 of the farmland in western North Carolina has been lost in the last century, making the region more dependent on distant farms for food. With the loss of local processors and the changes in markets for farm products, the loss of farmland is predicted to continue. The Local Food movement is an attempt to support farms by purchasing the products produced on local farms, thus adding income to the farmer and keeping more money in the local economy. Currently most of the consumer food dollar goes to support large farms thousands of miles away.

According to Jackson “our food now travels more than we do,” noting that in the U.S. food currently travels an average 1500 miles before reaching the dinner table. “This means that food is now grown more for transportation and shelf life than for taste.” A recent study conducted by NC State University confirms that Americans want more locally grown food, with 70% of those surveyed responding that they would spend more for locally produced foods.

The recent growth in the popularity of farmers’ tailgate markets is another indicator of the growing movement to support local farms and enjoy fresh food. The tailgate market section of the Local Food Guide lists 35 markets in 24 counties in western North Carolina. “The tailgate market is a great place to meet and support farmers” notes Frank Teneralli, a Madison County farmer who sells at several Asheville markets, “the atmosphere at the markets is wonderful with people from all over coming out to enjoy music, homemade foods, and of course the freshest fruits and vegetables available anywhere.”

The Local Food Guide is a resource for finding restaurants, grocers, bed and breakfasts and other local food retailers, farmers, tailgate markets, Community Supported Agriculture (CSA) farms, as well as new categories for apple orchards and U-Pick farms. It includes a seasonal availability chart, farm profiles of Appalachian farms, and even a kids’ page. The Guide is compiled and printed yearly by the Appalachian Sustainable Agriculture Project, a community-based non-profit focused on sustaining farms and rural communities. The 54-page Guide is available at local businesses that support family farms and on the web at www.BuyAppalachian.org.

Marketplace

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Marketplace @ communityfood.com

The following link will take you directly to our sister site, communityfood.com. CommunityFood strives to provide an affordable and practical Web-presence for the commerce of products created by community-friendly food businesses and family-farm operations. This marketplace helps agricultural and rural-based businesses expand market share through an on-line trading community using CommunityFood’s storefront, classifieds, and auction markets.

While FoodRoutes and CommunityFood work closely together, FoodRoutes is not responsible for the content of the Web site you are about to visit. FoodRoutes does not exercise any editorial control over the information you may find there.

 

Listing

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Moonshadow Farm (Wausau,WI)

Moonshadow Farm is a family owned farm founded in 1990 and has been certified organic since 1997. We grow 20 acres of 18 varieties of medicinal herbs and 10 acres of mixed vegatables. We have 2 large greenhouses for production of early tomatoes, peppers, cukes and summer squash, usually with harvest begining in mid May. We also grow winter salad greens from Oct. – April in the greenhouse. We sell at farm markets in central and northern Wisconsin and have a CSA program begining in May with 9 drop locations. We offer 4 CSA choices: a spring greenhouse share (eggs, salad greens, early veggies), standard and large summer shares and a winter storage share. Boxes include a colorful mix of farm fresh vegatables, culinary herbs, eggs and our farm newsletter.
Location
6832 N 128th Ave
Wausau,WI 54401

Contact Information
Blaine Tornow
tornowherb@hotmail.com
715-675-6588

Mailing Address:

Crops

Winter:

  • arugula
  • beets
  • cabbage
  • carrots
  • chinese greens
  • kale
  • lettuce
  • mustard greens
  • onions
  • potatoes
  • salad greens
  • salad mix
  • shallots
  • spinach
  • sunchokes
  • eggs
  • bee pollen
  • honey
  • maple syrup
  • medicinal herbs
Spring:

  • arugula
  • asparagus
  • chinese greens
  • cucumber
  • daikon
  • green onions
  • lettuce
  • mustard greens
  • peas
  • radish
  • salad greens
  • salad mix
  • spinach
  • tomatoes
  • rhubarb
  • strawberries
  • eggs
  • bee pollen
  • honey
  • maple syrup
  • medicinal herbs
  • summer squash
  • zucchini
Summer:

  • beets
  • broccoli
  • cabbage
  • carrots
  • cucumber
  • daikon
  • eggplant
  • garlic
  • green beans
  • green onions
  • hot peppers
  • kale
  • kohlrabi
  • leeks
  • lettuce
  • mustard greens
  • onions
  • peas
  • potatoes
  • salad greens
  • salad mix
  • sweet corn
  • sweet peppers
  • swiss chard
  • tomatillos
  • tomatoes
  • cantaloupes
  • strawberries
  • watermelons
  • eggs
  • bee pollen
  • honey
  • maple syrup
  • fresh herbs
  • medicinal herbs
  • gourds
  • pumpkins
  • summer squash
  • zucchini
Fall:

  • arugula
  • beets
  • broccoli
  • cabbage
  • carrots
  • cauliflower
  • celery
  • chinese greens
  • cucumber
  • eggplant
  • garlic
  • green beans
  • green onions
  • hot peppers
  • kale
  • kohlrabi
  • leeks
  • lettuce
  • mustard greens
  • onions
  • parsnips
  • potatoes
  • rutabagas
  • salad greens
  • salad mix
  • shallots
  • spinach
  • sunchokes
  • sweet corn
  • sweet peppers
  • swiss chard
  • tomatillos
  • tomatoes
  • turnips
  • cantaloupes
  • watermelons
  • eggs
  • bee pollen
  • honey
  • maple syrup
  • fresh herbs
  • medicinal herbs
  • gourds
  • pumpkins
  • summer squash
  • winter squash
  • zucchini
  • christmas trees
  • christmas wreaths
  • hay / straw
Year Round:

  • lettuce
  • mustard greens
  • salad greens
  • salad mix
  • eggs
  • bee pollen
  • honey
  • maple syrup
  • medicinal herbs

Learn More

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Do you know where your food comes from? How it was grown? Where your food dollar goes? Welcome to our Learn More center, where you can find answers to these questions and more information and resources on food and farming.

Library Archives

Looking for more detailed information? You can search our documents library for the latest reports and publications, video clips, and audio files on food and farming.

News

Check out our News Room for the latest headlines on a variety of food and farming topics. Our News Room also houses Alan Guebert’s column The Final Word.

Hot Topics

Visit our Hot Topics pages with all of our information, news, publications, event listings, organization listing, and more on the following topics:

Press Room

Members of the media: make sure to check our Press Room for our latest press releases and more information about how you can help the local foods movement.

Links

Looking for other Web sites? Check out our vast collection of links and find what you’re looking for.

Events Details

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Starting Date:   2005-09-23
End Date: 2005-09-25
Organization: The Land Institute
Address: 2440 E. Water Well Road
Salina, KS 67401
URL: www.landinstitute.org
Phone: 785-823-5376
Category: Conference
Region: Plains

Description

The Prairie Festival, 2005, will feature speakers such as Bill McKibben, David Kline, Wes Jackson, Strachan Donnelley, Sue Halpern, Craig Holdrege, and Carl McDaniel. The festival will also include the latest research briefings from the Land Institute, farm tours, local food, a barn dance, and more.

“BUY LOCAL” CHALLENGE SCOREBOARD

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Check out our scoreboard below to see how your state is doing in the “Buy Local” Challenge. Scroll down to see how much money has been committed to local foods in your state.

If you haven’t pledged yet, go back to the Challenge main page for more information or, if you’ve already committed money, tell a friend about the challenge.

State # of People Pledging Dollars Committed
California 212 $234,610
Washington 128 $101,455
Pennsylvania 186 $74,335
New York 117 $54,230
Texas 67 $47,150
Ohio 71 $34,610
Oregon 51 $31,620
Virginia 65 $30,870
Maryland 71 $30,710
Massachusetts 68 $30,675
Michigan 76 $29,870
North Carolina 61 $28,940
Minnesota 58 $28,570
Oklahoma 47 $25,060
Florida 68 $20,640
Wisconsin 42 $19,780
Illinois 44 $18,820
Colorado 37 $15,580
Hawaii 11 $15,240
Georgia 44 $14,250
Missouri 32 $13,990
New Jersey 44 $13,020
Arizona 28 $12,380
Connecticut 28 $12,080
Maine 25 $12,000
Indiana 30 $11,720
Vermont 20 $10,060
Kansas 25 $9,510
30 $9,140
New Hampshire 17 $8,900
Iowa 26 $8,430
New Mexico 16 $7,760
Idaho 19 $7,720
Tennessee 29 $7,720
South Carolina 18 $6,870
West Virginia 9 $6,580
District of Columbia 11 $5,160
Arkansas 9 $4,500
Nevada 11 $4,300
Louisiana 8 $4,120
Kentucky 20 $3,860
Alabama 14 $3,540
Utah 13 $3,030
Delaware 7 $2,220
Rhode Island 8 $2,000
Nebraska 7 $1,800
Alaska 6 $1,670
Mississippi 7 $1,620
Montana 9 $1,540
South Dakota 3 $1,160
Wyoming 5 $1,000
North Dakota 3 $260
Totals: 2061 $1,086,675

Practical Farmers of Iowa Buy Fresh, Buy Local Campaign

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Practical Farmers of Iowa, in cooperation with University of Northern Iowa?s Center for Energy & Environmental Education, is organizing a Buy Fresh, Buy Local campaign.

Buy Local Campaign Mission:

  • Make it easier for residents of Black Hawk County and surrounding counties to find locally grown fruits, vegetables, meats & poultry, eggs, honey, and other agricultural products.
  • Encourage residents of our region to support our local treasures: farmers markets, family farms & orchards, local meat lockers, & businesses that serve or sell locally grown products.
  • Stimulate the economic vitality of the Northeast Iowa region through strengthening the viability of independent farmers and businesses.

About the Campaign Partners

Practical Farmers of Iowa (PFI) is a statewide, non-profit organization with over 600 farmers and non-farmer members. Since 1985 PFI has been devoted to researching and developing more profitable, ecological and community enhancing approaches to agriculture.

The Center for Energy & Environmental Education at University of Northern Iowa implements community-based initiatives promoting energy conservation, ecological alternatives to lawn pesticides, and local food systems that strengthen family farms and the local economy. Learn more by visiting www.uni.edu/ceee.

Iowa Farmer Picture

Did You Know?

  • Residents of Black Hawk County, IA spend nearly $350 million on food and eating out every year. Most of their food dollars leave the county and state because the majority of the food consumers buy in Iowa has been grown elsewhere.
  • Iowans can keep more money circulating in Black Hawk County when consumers and food buyers purchase locally grown or raised food. This strengthens the local economy and community.
  • Rudy’s Tacos, a Waterloo restaurant, for example, spends nearly $143,000 each year, 71% of its annual food purchases, on local food. A dozen other institutions in this community are also buying local.

Look for:

  • The ?Buy Fresh, Buy Local? label, it identifies locally grown products in grocery stores and restaurants near you.
  • ?Get Yourself a Farmer,? a directory for finding locally grown food including: farmers markets, meat lockers, u-pick operations, as well as farms and businesses who sell locally grown products directly to consumers.

It’s easy to find local food when you:

  • Use the ?Get Yourself a Farmer? directory to find a farmer, farmers market, orchard, meat locker, or local food outlet near you.
  • Encourage your local grocery stores and restaurants to purchase more products from local farmers.

Join the Campaign

Households Can:

  • Use the ?Get Yourself a Farmer? directory to buy fruits, vegetables, meats, and dairy products raised on local farms.
  • Visit nearby farmers markets and u-pick operations.
  • Support grocery stores and restaurants featuring local products. Encourage these local businesses to buy local.
  • Also support the campaign by joining Practical Farmers of Iowa.

Farmers, Processors, Grocery Stores, Restaurants, Institutions Can Join the Campaign and Receive These Benefits:

  • A free listing in the ?Get Yourself a Farmer? directory
  • ?Buy Fresh, Buy Local? marketing materials
  • Use the “Buy Fresh, Buy Local” label in your promotional materials
  • A complimentary membership with Practical Farmers of Iowa

Practical Farmers of IowaFor information about the campaign, contact:

Kamyar Enshayan
(319) 273-7575
www.practicalfarmers.org

Buy Local Materials

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There are many great reasons to buy local food. FoodRoutes’ buy local chapter campaign materials, including our “Where Does Your Food Come From?” campaign series, explain the benefits of buying local for a public audience.

Current resources include:

Where Does Your Food Come From? Campaign Sheets

The series is posted in our Why Buy Local? section, but is also available to advocates for downloading, customizing, printing, and wide distribution in a number of formats.

Citations for these facts sheets can be found on our Why Buy Local? pages. Printable versions (w/out citations) are available below:

Description Preview Available Formats
Buy Locally Grown. It’s Thousands of Miles Fresher.
There are many reasons to buy locally grown food.

Adobe Acrobat (PDF):

Microsoft Word (DOC):

  • color
  • black & white

Screen Shots (JPG):

  • front color
  • back color

Web versions available via email

The Best Tasting Food Ripens Close to Home.
The freshest, most flavorful food is just around the corner.
Adobe Acrobat (PDF):

  • color
  • black & white

Microsoft Word (DOC):

  • color
  • black & white

Screen Shots (JPG):

  • front color
  • back color

Web versions available via email

Plant Your Dollars Close to Home.
Support your community by supporting your community’s farmers.
Adobe Acrobat (PDF):

  • color
  • black & white

Microsoft Word (DOC):

  • color
  • black & white

Screen Shots (JPG):

  • front color
  • back color

Web versions available via email

 

Pasture-raised Livestock Fact Sheets Campaign Sheets

Title & Author Description Date File
Pasture-raised Dairy and Meat Products
FRN/LSP
Briefing Sheet: Pasture-raised Dairy and Meat Products are Good for You and the Environment 03/18/2004
Pasture-raised Farming: An innovative strategy for farmers to comply with the Clean Water Act
FRN/LSP
Fact sheet on the environmental benefits of pasture-raised livestock in reference to compliance with the Clean Water Act, communities and farmers 03/18/2004

Cost Tags for Commonly Purchased Consumer Products

These food cost tags are printable fliers for use by food and farming advocates in their marketing and educational efforts. They include information about the economic, environmental and social costs of 13 food items. The tags were completed by CIAS in Wisconsin in partnership with FoodRoutes Network

Click on the links below to access the PDF (Adobe Acrobat format) versions of these sheets. To download all 13 fliers in PDF (Adobe Acrobat) format, click here.

Title & Author Description Date File
Potato Food Price/Cost Tag
FRN/CIAS
This version of the Food Cost Tags includes the “potato” flier only. 05/6/2003
Soda Pop Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “soda pop” flier only. 05/6/2003
Strawberry Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “strawberry” flier only. 05/6/2003
Tomato Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “tomato” flier only. 05/6/2003
Corn Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “corn” flier only. 05/6/2003
Dairy Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “dairy” flier only. 05/6/2003
Eggs Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “eggs” flier only. 05/6/2003
Hamburger Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “hamburger” flier only. 05/6/2003
Apples Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “apples” flier only. 05/6/2003
Beer Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “beer” flier only. 05/6/2003
Chicken Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “chicken” flier only. 05/6/2003
Coffee Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “coffee” flier only. 05/6/2003
Water Food Price/Cost Tags
FRN/CIAS
This version of the Food Cost Tags includes the “water” flier only. 05/6/2003

Hot Topics Your Food Dollar

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Food Economics and Your Food Dollar

While U.S. consumers spend less of their income on food than ever before, farmers are continuing to get less and less of the consumer food dollar and are going out of business at alarming rates. Meanwhile corporate agriculture profits are continuing to increase.

Consider the following:

  • Corporate agribusiness profits increased 98 percent during the 1990s; meanwhile, in 2002 farmers earned their lowest real net cash income since 1940.
  • Modern industrial agriculture is making farming unprofitable for many. For more than 60 percent of farm households in 1998, farming actually lowered the household?s before tax-income.
  • Taxpayers provided $22.9 billion in subsidies during the first three years of the “Freedom to Farm” law (1996-98), but 10 percent of the recipients (144,000 participants) collected 61 percent of the money.

What can you do?

  • Buying food directly from local farmers reduces the portion of your food dollar going to corporate agribusiness and ensures that farmers get their fair share of your food dollar. Buy local whenever possible.
  • Local farmers will reinvest more of your food dollar in your region. Buying local food increases the circulation of your food dollars locally, in effect “creating” money and economic prosperity in your region.
  • Buying fair trade products ensures that farm workers and producers elsewhere get a decent wage and enjoy safe living and working conditions. Look for the fair trade label and buy fair trade products whenever possible.

NEWS
Farmers Markets Could Generate Tens of Thousands of New Jobs with Modest Federal Support, New Report Finds
Union of Concerned Scientists – Aug 4, 2011
WASHINGTON – Over the last several decades, thousands of farmers markets have been popping up… (more…)

New Reports Dispel Notions of a Booming Farm Sector
Farm Aid – Apr 11, 2011
WASHINGTON – Two critical reports released today contradict the prevailing notion that family farmers are earning record incomes and describe a shortage of credit available to farmers. (more…)

Other Articles on Food Dollar

Library Documents

Eating up the Earth: How Sustainable Food Systems Shrink our Ecological Footprint

Diana Deumling, Mathis Wackernagel, & Chad Monfreda – Jan 1, 2005
Using the Ecological Footprint concept, this policy brief address three fundamental questions: 1) What does it currently take to feed us? 2) How can we avoid the clash between expanding human demand and limited ecological capacity? 3) What will it take to feed us well for years to come?

Why Worry About the Agriculture of the Middle?

Fred Kirschenmann, Steve Stevenson, Fred Buttel, Tom Lyson and Mike Duffy – Feb 11, 2004
Over 80% of farmland in the U.S. is managed by farmers whose operations fall between small-scale direct markets and large, consolidated firms. These farmers are increasingly left out of our food system. If present trends continue, these farms, together with the social and environmental benefits they provide, will likely disappear in the next decade or two. The â??public goodâ?? that these farms have provided in the form of land stewardship and community social capital will disappear with them.